Privacy Policy

Last updated: 8 March 2026

This website is operated by JMT Property Services Ltd, trading as Formby Gardener ("we", "us", or "our"). We are the data controller of the personal data collected through this website.

We respect your privacy and are committed to handling your personal data lawfully, fairly, and transparently. This policy explains what information we collect, how we use it, who we share it with, and the rights you have in relation to your personal data.

Who We Are

Business name: JMT Property Services Ltd trading as Formby Gardener
Website: formbygardener.co.uk
Email: info@formbygardener.co.uk

Personal Data We Collect

We may collect and process the following categories of personal data:

Contact information, such as your name, email address, telephone number, and any information you include when you contact us.
Enquiry and customer information, such as your address, service requirements, job details, quotation history, and correspondence with us.
Newsletter and marketing information, such as your email address and subscription preferences where you sign up to receive updates.
Technical and usage information, such as IP address, browser type, device information, pages viewed, referring website, and general website interaction data collected through analytics and similar technologies.
Transaction-related information, where relevant, such as service or product details, invoice records, and payment status. We do not store full payment card details ourselves.

How We Collect Your Data

We collect personal data when:

you contact us by email, phone, or contact form;
you request a quote or enquire about our services;
you subscribe to our newsletter or other marketing communications;
you browse our website;
you click affiliate links or interact with embedded third-party content, where applicable.

How We Use Your Personal Data

We may use your personal data to:

respond to enquiries and provide quotations;
supply gardening, landscaping, lawn care, consultancy, or related services;
manage customer relationships and maintain business records;
send service-related communications;
send newsletters or marketing emails where you have consented or where otherwise permitted by law;
monitor and improve our website, content, and user experience;
track affiliate link performance and commission activity in aggregate or through third-party tracking technologies;
comply with legal, tax, accounting, and regulatory obligations;
establish, exercise, or defend legal claims where necessary.

Our Lawful Bases for Processing

Under UK data protection law, we rely on one or more of the following lawful bases depending on the purpose of processing:

Contract – where processing is necessary to take steps at your request or to provide agreed services.
Legitimate interests – where processing is necessary for the legitimate interests of running, improving, and securing our business and website, provided those interests are not overridden by your rights.
Consent – where you have given clear consent, for example to receive marketing emails or to accept certain non-essential cookies.
Legal obligation – where we need to process your data to comply with legal or regulatory requirements.

Marketing Emails

If you subscribe to our newsletter or marketing updates, we may send you emails about gardening advice, seasonal updates, offers, services, products, or related content.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by contacting us at info@formbygardener.co.uk.

Cookies, Analytics, and Similar Technologies

Our website may use cookies, analytics tools, pixels, tags, and similar technologies to operate the site, understand visitor behaviour, measure content performance, and improve the website.

Some of these technologies are essential for the website to function. Others, such as analytics or affiliate tracking technologies, may be non-essential and should be managed through our cookie controls where applicable.

For more detailed information, please see our Cookie Policy.

Analytics

We may use analytics providers such as Google Analytics to help us understand how visitors use our website. These tools may collect information such as pages visited, time spent on pages, approximate location, device type, and traffic source.

We use this information to improve our website, content, and marketing performance.

Affiliate Links and Tracking

Some pages on this website may contain affiliate links. This means that if you click a link and make a purchase, we may earn a commission at no extra cost to you.

Affiliate networks and merchants may use cookies or similar tracking technologies to record that a visit or purchase came from our website. This may involve those third parties processing certain technical or usage data in accordance with their own privacy information.

Who We Share Your Data With

We may share personal data, where necessary, with trusted third parties including:

website hosting and IT service providers;
analytics providers;
email marketing providers, including Sendy and Amazon Simple Email Service (SES), where relevant;
professional advisers such as accountants, insurers, or legal advisers;
payment processors or invoicing platforms, where relevant;
affiliate networks or partner platforms, where relevant;
regulators, courts, law enforcement, or other authorities where required by law.

We only share personal data where there is a lawful basis to do so and where it is reasonably necessary for the relevant purpose.

International Transfers

Some of our third-party service providers may process personal data outside the UK. Where this happens, we take reasonable steps to ensure that appropriate safeguards are in place so that your personal data remains protected in line with applicable data protection law.

How Long We Keep Your Data

We keep personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting, insurance, and record-keeping requirements.

As a general guide:

general enquiries may be retained for up to 12 months after the last contact;
customer and quotation records may be retained for up to 6 years where relevant for tax, accounting, contractual, or legal reasons;
newsletter subscription records are kept until you unsubscribe or we decide to stop sending marketing communications;
technical and analytics data is retained according to the settings of the relevant platform or service provider.

Your Data Protection Rights

Depending on the circumstances, you may have the right to:

request access to the personal data we hold about you;
request correction of inaccurate or incomplete personal data;
request erasure of your personal data;
request restriction of processing;
object to processing carried out on the basis of legitimate interests;
withdraw consent at any time where we rely on consent;
request transfer of your data to another organisation in certain circumstances;
complain to the Information Commissioner's Office (ICO).

To exercise any of these rights, please contact us at info@formbygardener.co.uk.

Data Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure. However, no internet transmission or storage system can be guaranteed to be completely secure.

Third-Party Websites

Our website may contain links to third-party websites, services, or platforms. We are not responsible for the privacy practices or content of those third-party sites. Please review their privacy policies before providing any personal data.

Children's Privacy

This website is not intended for children, and we do not knowingly collect personal data from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, legal obligations, or website functionality. Any updates will be posted on this page with a revised "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or how we handle personal data, please contact us at info@formbygardener.co.uk.

Complaints

If you are unhappy with how we have handled your personal data, we would appreciate the chance to address your concerns first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters.